NATUZZI AMERICAS – HEADQUARTERS

At one end the building resembles the lofty prow of a ship that has just dropped anchor. The soaring curve of its bronzed sides reflected in the water below and the dramatic power of streamlined metal tempered by a porthole gazing out like an ironically oversized eye at the New World. The structure then develops into the luminous vertical section of a ship open to new experience and opportunities, with lavish clear glass surfaces divided by burnished bronze string courses. The idea of the ship was suggested by the triangular site itself, partly occupied by an existing building.
An effective design concept to focus on the dynamism of client firm,its strongly market oriented philosophy and the bustling activity of the gigantic showroom, with a teak catwalk leading from the base of the prow into the core of the building.
A long rooflight axis cuts the building vertically in two, unifing internal spaces.

DESIGN DEVELOPMENT AND COSTRUCTION PHASE
 
Architect
Mario Bellini Architects

Design Team
Mario Bellini.  With Giovanna Bonfanti, Giovanni  Cappelletti

Project Team
Giovanna Bonfanti (project architect) and Giovanni Cappelletti. Whit Matteo Bulli, Edoardo Germani, Marco Piccione Lim Young Yup, Luigi Vaciago (3D model and render image)
 
Project Manager
Industrie Natuzzi S.p.a (manager Nino Del Re)

Local Architect
J. Hyatt Hammond Associates Executive Architect, Grensboro, North Carolina (manager Jerel T. Boone)

Construction
Weaver Costruction s.r.l.

Consultants
Structure:
Laurene & Rickher Structural Engineer
Glass facades:     
Permasteelisa, Treviso
Metal facades:
ASTEC s.r.l., Treviso
Model:     
Luigi Morellato, Milano
Photo:      
Matteo Piazza, Milano
Construction
General Contractor:    
Weaver Costruction s.r.l.